Recall Management

What is a Recall? A food recall includes any corrective action by a company needed to protect consumers from potentially adverse effects of a contaminated, adulterated, or misbranded product.

A recall is a voluntary action, and the recall decision is made by the company management. If the company does not initiate a recall, the government agency responsible for the particular product category may request that the company do so. Recalls are conducted by industry in cooperation with federal and state agencies.

Recall Classification

  • Class I: This type of recall involves a health hazard where a reasonable probability exists that eating the food would cause serious, adverse health consequences or death.
  • Class II: This type of recall indicates a potential health hazard where a remote probability of adverse health consequences from eating the food exists, or if the resulting condition is temporary or medically reversible.
  • Class III: This type of recall involves situations in which eating the food will not or is not likely to cause adverse health consequences.

Outline Of A Successful Recall Process

  • Planning ahead: A successful recall process depends on planning of the recall management well before a problem occurs. It is advisable to have a designated Recall Team with clearly defined roles and responsibilities should a recall occur.
  • Acting quickly: Time is a vital factor in the recall process. The sooner harmful or misleading events are prevented, the faster the negative publicity and financial burden are eliminated.
  • Effective communication during a recall: The firm should immediately provide recall instructions to everyone in the product distribution channels. If needed, public notification about the recall through press releases and specialized media is also an integral part of the recall process.
  • Recall assessment: Post-recall assessment is extremely important in determining the effectiveness of the recall plan in order to improve the efficacy of potential future recalls. The current recall plan also should be evaluated through simulated recalls.

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