California Walnuts - www.walnuts.org

No Purchase Necessary

Timeline

The Holiday Baking Challenge Starring California Walnuts begins at 12:01 a.m. PST, October 15, 2009 and entries will be accepted online through midnight PST December 4, 2009. Judging will occur between December 5, 2009 and December 17, 2009.

Prize Notification

Grand Prize Winners will be notified via U.S. Mail or Email by December 18, 2009.

Eligibility

This contest is only open to legal residents of the United States who are at least 18 years of age as of October 15, 2009 and who are legal United States residents residing in one of the 50 States or the District of Columbia at the time of the contest.

The officers, directors, employees, contractors, prize providers and agents of the California Walnut Board and the immediate families and those living in the same household of any of the above are not eligible.

All federal, state and local rules and regulations apply.

Contest Entries

Each contest entry must contain a valid first and last name, a valid e-mail address, a valid daytime phone number, and a valid U.S. mailing address. Failure to comply with these regulations may result in forfeiture of prizes.

Recipe Criteria

All recipes entered into the Holiday Baking Challenge must contain English Walnuts. Recipes that contain Black Walnuts will be disqualified as will recipes that do not contain any walnuts. No other nut may be used. Walnut oil may be used in recipes, but recipes containing walnut oil must also contain walnuts (e.g. walnut halves, chopped walnuts, etc.).

Recipes must contain at least one ounce of walnuts per serving, for example a recipe serving 4 people must contain at least 1/2 cup walnuts.

Recipe Submissions

Recipes can only be submitted by registered contestants on www.walnuts.org.  Contestants can enter one recipe per category.

Recipes must require oven baking, and each must be submitted into one of the following categories:

1. Cookies, Brownies and Blondies

2. Cakes and Pies  

3. Breads

4. Breakfast / Brunch Baked Items

 

Contestants must check the “SMART Recipe” box if they would like to be considered for this prize, which is awarded under different criteria than the general recipe categories. Contestants who choose to submit a video will automatically be considered in the Best Video Submission category. 

A single recipe may only be submitted in one category per contestant, but contestants may submit recipes in all four categories. Additionally, contestants will have the option to submit an accompanying video submission. Submitting a demonstration video is not required and will not affect final judging of the accompanying recipe.

When submitting recipes, contestants must attest to the fact that, to the best of their knowledge, their recipe submissions are original creations and not the copyrighted property of another individual, corporation or other legal entity.

Once submitted online, all recipes, photos and videos become the property of the California Walnut Board. Entry constitutes permission to edit, modify, adapt, publish and otherwise use the recipe in any way without compensation.

By entering this contest, entrants grant consent to use winners' name and likeness for editorial, advertising and publicity purposes, without further compensation (except where prohibited).

All Contest rules are subject to change by the California Walnut Board without notice.

Once an entry is submitted, the recipe will be available for review and rated by other participants. However, these ratings will not affect the final judging for Grand Prize or Randomly Selected Winner consideration.

Judging Criteria

All recipes will be reviewed by California Walnut Board representatives. Recipes not meeting the eligibility criteria will be eliminated. Recipes that qualify will be judged on paper by a panel of food and health professionals. Each recipe will receive a score of 0 to 100 based on the following criteria:

• Appeal (25%) Does this recipe sound appealing? Would you like to make/eat this item?
• Use of Walnuts (25%) Does this recipe use walnuts in a creative, new or unique way? (25%)
• Originality (25%) Is this a new, creative recipe idea?
• Simplicity (25%) Will this recipe be fairly easy for the average consumer to prepare?

Recipes receiving the top 3 highest scores in the Cookies, Brownies & Blondies; Cakes & Pies; Breads; Breakfast / Brunch Baked Items categories will be prepared for another panel of judges composed of food and health professionals. Each recipe will receive a score of 0 to 100 based on the following criteria:

• Taste (25%) Does this item taste good?
• Appearance (25%) Does this item have an appealing appearance?
• Simplicity (25%) Will this recipe be fairly easy for the average consumer to prepare?
• Appeal (25%) Does this recipe beg to be made and eaten?

 

The top 3 recipes within the SMART category will be evaluated by Dr. Michael Roizen and Mollie Katzen for

• Simplicity (25%) Will this recipe be fairly easy for the average consumer to prepare?
• Appeal (25%) Does this recipe beg to be made and eaten?
• Make-over (25%) Is this recipe a made-over version of a commonly-known, traditional baked recipe?
• Nutrition (25%) Does this recipe provide nutritional benefits over the traditional version?

 

All video submissions will be evaluated by California Walnut Board representatives for appropriateness and eligibility before being posted live. All qualifying video submissions will be evaluated using the following criteria:

• Informational (33%) Does this video provide interesting or educational information about the associated recipe?
• Original (34%) Is the submission creative and unique?
• Appeal (33%) Does this video have appeal across mass audiences? Does it beg to be watched again and shared?

 

Odds of winning depend upon the number and quality of entries received.

Winners will be notified and Grand Prizes will be mailed to them.

For questions or general inquiries, please contact sarah@torme.com or kelda@torme.com.

Limitations on Liability

The California Walnut Board is not responsible for any damage to participant's computer occasioned by participation in this contest. By acceptance of prize, and except where prohibited by law, winners consent to use of name and/or photograph for publicity purposes without further compensation. Void where prohibited by law. All federal, state, and local regulations apply. Winners are responsible for all taxes. Names of winners will be posted on the www.walnuts.org website.